FRRRREDERIC LIU

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Frederic Liu, a product designer who design for interactions between real world and virtual universe. He is based at California with his cat cupid.
Currently at Meta, designing for Messenger and Instagram Direct. Previously created some cool stuff at and Yahoo and Google.
Native Apps, Design Lead
Yahoo Finance Apps Revision ↗
Mobile
Yahoo Finance Community ↗
Enterprise, Ads Platform
Google Ads Insights Finder ↗
Wearable Experience, Award Winner
Nitefly ↗
Design System
Yahoo Membership Design Language ↗
Interactive Device, Conversational UI
Nemo the Talking Fish ↗
Mobile, Design Challenge
Solar Roof ↗
resume ↗
about ↗
b-side ↗
Hey there. I am Frederic, also known as Yizhou 😈 .
I kept finding myself in paradoxes from a young age. Like I played the saxophone 🎷 a lot but electronic music has occupied my playlist. also like, being an astronomer 🪐 was my childhood dream, but I ended up to become a designer 💡.
As I entered tech industry, paradoxes haunted me still. I love that new technologies can be the sharpest knife to kill bore 🥱 and limitations , but I also hate how it swallows our life. So right now, my philosophy is to always design for a subtle balance in such a charming and dangerous paradox.
The paradoxes has made me and took me here. It will still guide me further.
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Hey there. I am Yizhou Liu, also known as Fred or Frederic.
I kept finding myself in paaaradoxes from a young age. Like I played saxophone from an early time but my playlist was occupied by electronic music. Also I dreamt of being an astronomer, but ended up becoming a product designer.
As I entered tech industry, paradoxes haunts me still. I love new technologies as they can be the sharpest knife to kill boredom and limitations, but I also hate how they swallow our life. So my philosophy is to always desiggn for a subtle baaalance in such a dangerous but charming paradox.
The paradoxes made me and took me here.
And it will guide me furtherrrr.
about
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