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Yahoo Finance is one of the top destination for financial information.
From 2022 to 2023, I led the design efforts for Yahoo Finance native apps by envisioning, planning and validating the product roadmaps as well as delivering data-driven design solutions.
As a comprehensive revision, we launched brand-new app experiences with a more modern and accessible visual language, as well as new features such as discover tab, portfolio 2.0, events hub, etc.
🕒 2022 - 2023 (Now)
📱 Design Lead
🏷️ Native apps, iOS, Android
🧐 And I got awesome results...
The redesign is still undergoing, but with some of the redesign going live, we've seen not only improvement in daily active users (4%+), but also strong increase in users' engagement rates such as PV (150%+) and HVA (200%+).
Also as an important milestone, at July 2023, Yahoo Finance apps are rated all-time high at both AppStore and Play Store.
The ratings increased 19% for iOS and 28% for Android in the past 1.5 years.
Android
3.6 → 4.6
iOS
4.0 → 4.7
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