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Looking into the Future:
Yahoo Global Design Summit

I created a brand design assets for Yahoo's Global Design Summit 2023.
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The theme is 'Looking into the Future', so I tried to create a visual style that stimulates creative collisions by speeding up to the future.
Metamorphosis is a constant in the world around us. Creativity and the tools we use are no different. This design system celebrates our ability to accelerate to the future.

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GDS Logo

The logo looks like a taggle, which is a common element for digital design that demonstrates what Yahoo design are doing.
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Also, the whole shape is made of 2 circles and one speeding circle, the ‘G’ circle represents the past, ‘D’ speeding circle represents Yahoo Nowadays, ‘S’ circle represents the future - all these shows our goal to rushing into the future and demonstrate the summit theme “Look into the future”.

Supporting Graphs

A gradient line matrix that each line has a subtle different angle from the previous one, This represents the subtle effort that design contribute every day could influence big.

Applications

RSVP, Email header, Website, Badge, Souvenirs...